Are you an ambitious business leader with an ambitious, growing plan? In this post we’ll go through a number of different techniques to help your business grow with a twist. We’ll look at the more unconventional ideas, instead adding a green initiative to ensure you start reducing your business energy consumption and start to make savings on your gas and electricity bills.
Online Retailers with a smaller store
Many successful online retailers maintain the fact that a physical presence isn’t completely necessary, and to some extent they might be right. Although, quite a number of wholesale suppliers do preference a stockist with a psychical store. Therefore, if you’re running a small retail outlet and online site, consider these tips to ensure you maintain a greener business image.
Firstly, when ordering stock, take a moment to consider the resources as well as ongoing trends. Think about what you’ll need from storage to energy usage to where it comes from. Additionally, consider drop shipping, if the majority of your business comes from the internet. Rather than overload your warehouse with additional materials, arrange a contract with your supplier to distribute products as and when they’re ordered. This particularly helps to reduce the warehousing and storage costs.
Consume greener business energy
Furthermore, consuming greener energy is important. What you’ll need to focus on is monitoring your energy consumption, ensuring you consume gas and electricity efficiently. For instance, it would be more beneficial if you installed time switches on your power supply in order to ensure you only consume electricity during relevant working hours.
Let’s also remember that during the winter months you want to be focusing on saving money during the most expensive period. Therefore, making it pivotal to keep track of how much gas or electricity you are using during this time. There’s no need to waste electricity when heating your property; stick to one fuel: light up with power and heat up with gas. Consume efficiently and become a greener business.
Less mail, more email
Although, printed mail shots turn out to be profitable for small businesses and High Street retailers, perhaps consider converting brochures to distribute online throughout your website and emails. This would be a small step to ensuring you become a greener business. You’ll find that the majority of customers check their email online via their mobile phone. Therefore you’ll want to consider going paperless, you’ll get the same response and your increasing online customer engagement.
Furthermore, you’ll simply be able to monitor the success of online documents and whether customers are interacting with your brochure, through programmes like Google Analytics. This is difficult with postal documents. As with postal documents you’ll need to set a new phone number and email address to effectively measure printed campaigns success.
Interact with your clients on social media
In addition, to communicating via email, remain efficient and cost effective by communicating through social media channels. Right now there’s a large gap in Facebook advertising ensuring it becomes a more cost effective approach to promoting your business and getting your name out in front of the crowd.
Revisit your budget regularly
Keep a close eye on your premises by regularly auditing your gas and electricity consumption. You don’t want to be overspending especially throughout the winter Therefore, continually revisit your budget in order to determine which areas are best to improve spending.
Start a green commute
To ensure you become a greener business enterprise consider carpooling or cycling to work. The government now offer a tax reward scheme for employees who take the leap to stop driving. Furthermore, consider offering your employees an incentive to carpool to work, start becoming a greener brand, create a social media campaign to promote your new green initiative.
Find an energy plan, suitable for your business
When your gas or electricity contract comes to an end, take a look at your previous invoices and consumption records and consider whether you’re getting value for money. Are you currently under a member of the “big 6’s” gas supply? As your contact begins to expire consider re-evaluating the market before renewing, rather than using the more generic comparison websites, delve into the energy market you could end up with a more – Competitive. Cost effective business gas price.