In can be difficult for many small to medium business owners, you’ll think reducing your carbon footprint is something only larger corporations can afford to do.
After all, they do have a budget to hire environmental specialists, PR consultants and the time to work on making themselves eco-friendly.
But you have to realise that this isn’t really the case! Reducing carbon footprint is something entrepreneurs and business owners must tackle. It’s not as difficult as it seems as there are simple but effective steps to lower your business’s carbon emissions.
Why it’s effective to have low carbon footprint?
Obviously issues such as raising capital, and turning over a profit would be the most important tasks you undertake, but it’s still an important task to lower emissions and this can work wonders when producing creative.
Become a “green” brand
As well as reducing your carbon footprint, you’re making your business more environmentally friendly. This result in positive PR. Incorporating your Corporate Social Responsibly into your marketing communications plan will enhance your reputation within your marketplace.
- Gain a USP
Being a “Green business” could be one of your unique selling points. Make it your mission statement to constantly improve your CSR. Not all companies can brag about being green, especially when working with Fossil Fuels. When your marketing materials point out your businesses corporate social responsibility, you’ll set yourself apart from the competition.
As a marketer, I’m constantly discovering new and innovative ways to acquire customers. With consumers nowadays becoming more ethically conscious, they are likely to support businesses who take environmental responsibility seriously.
By making your business “greener” you can grab these customers attention encouraging them to purchase.
How can you reduce your business’s carbon footprint?
So now we’ve established the effectiveness of reducing your carbon footprint, now we’ll look at how to physically reduce your businesses carbon footprint.
Switching to natural gas
Natural gas is more environmentally friendly compared to coal and petroleum. It emits 50% less carbon dioxide emissions than coal. In order to become more efficient, it’s time to switch to natural gas. Contact us here at Crown Gas and Power.
Turning off computers and other equipment
Don’t leave your computers on overnight! consume less power and make sure to unplug all your devices and appliances before you go home for the night. Additionally this would give you an opportunity to cut down on those utility bills
Use these tips now to reduce your carbon footprint and make your business greener.
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